Private market data is hard to find, incomplete, and scattered. Most platforms miss the mark – lacking coverage, reliable revenue data, and the workflows you need to move fast. So, what’s the key to getting trusted intelligence and deal-ready tools, all in one place?

The challenge of private markets data 

Private markets have long been a black box for investors. Unlike public markets, where data is standardized and readily available, private markets are fragmented, opaque, and difficult to navigate. Many deal sourcing methods rely heavily on personal networks, manual research from multiple sources, and outdated databases – all of which limit visibility and slow decision-making.

Moreover, a lack of accurate comps and valuation benchmarks, hidden market opportunities and fragmentation, and time-consuming due diligence make it difficult to find the next opportunity. Not to mention the multiple tools and platforms required to bring both deal sourcing and market intelligence together.

Private equity (PE) firms often struggle with:

• Incomplete or outdated company data
• Manual due diligence processes
• Limited visibility into niche or emerging markets
• Difficulty benchmarking private companies

These challenges not only hinder deal flow but also increase the risk of missed opportunities and inefficient capital deployment.

How AI is changing the game

Grata, a leading AI-powered private markets platform, is transforming how investors access and analyze private company data. By leveraging machine learning, natural language processing, and predictive analytics, Grata enables firms to research, source, and close more deals, faster, by:

• Increasing the volume, richness, and discoverability of private market data through AI-native technology purpose-built for M&A 
• Unlocking the business value hidden in your CRM with proprietary two-way integration into leading providers like Salesforce, DealCloud, Affinity, and HubSpot  
• Covering 19m+ companies and 8m+ executive contacts by synthesizing public and proprietary data sources  
• Adding contributory data from an active network of M&A professionals at more than 1,000 firms 

Accelerate your research
The typical Grata user reports 2-6x more deals, 10-20% better returns, 30% efficiency gains, and 70% of the time being first to the deal. The platform helps you easily, quickly, and accurately:

Evaluate comparable deals: Conduct streamlined, accurate analyses of precedent transactions by using powerful filters to surface the most relevant transactions and leverage the multiples summary bar.
Research markets: Explore new business trends in just a few steps to gain insight into various types of comps in the space to help you stay in the know.
Find buyers: Define your market, work through deal sector details, view all relevant companies, narrow search with buyer type and size, select all relevant buyers, create your buyer list, and export it.
Source deals: Just enter a key word, industry, or company in the search bar, refine your search beyond standard NAICS codes, and include additional filters to narrow your search even more.

The competitive edge

What sets Grata apart is its ability to deliver customized insights tailored to a firm’s unique strategy. AI models are fine-tuned to reflect each firm’s investment philosophy, enabling smarter, faster, and more confident decision-making. As these models learn from user behavior and outcomes, the insights become increasingly precise – creating a competitive advantage.

Looking ahead

As AI adoption accelerates, PE firms that embrace platforms like Grata will be better positioned to uncover hidden opportunities, reduce risk, and drive alpha. The future of private markets is data-driven and AI is the key to unlocking its full potential.

See it in action

Ready to discover how Grata can help you? Request a demo today and explore the power of AI-powered market intelligence.